Analytics & Optimization • 14 min read
Stop optimizing for vanity metrics that kill profits. Learn why revenue-weighted conversion is the only metric that matters and how to measure what actually grows your business.
Revenue Optimization • 14 min read
Stop guessing at product bundles. Learn the psychology-backed approach that increases average order value while customers thank you for the convenience.
Shipping Strategy • 12 min read
Stop letting free shipping kill your margins. A merchant's guide to choosing the right shipping strategy that actually protects your profits.
Product Analysis • 15 min read
Most merchants think they know their profitable products. They don't. Here's how to uncover which products are secretly draining your profits.
Marketing Strategy • 15 min read
Stop bleeding money on marketing spend without understanding true payback periods. A practical guide to calculating real CAC, LTV, and cash flow impact.
Pricing Strategy • 8 min read
A practical guide to pricing strategies that actually work for ecommerce merchants - learned from years of trial and error.