Revenue-Weighted Conversion Calculator
Your conversion rate is lying to you. A 5% conversion rate that generates $2 profit per visitor beats a 10% conversion rate that loses money. This calculator reveals which traffic sources actually drive profitable growth by analyzing profit per visitor and revenue-weighted conversion rates.
Revenue-Weighted Conversion Analysis
Stop making decisions based on misleading conversion rates. Compare traffic sources by profit per visitor and revenue-weighted conversion rates to see which sources truly drive profitable growth.
Business Settings
Average cost of goods sold
Target profit margin for sustainability
Expected total revenue per customer
Traffic Source 1
Name this traffic source
Total visitors from this source
Total orders from this source
Average order size
Percentage of orders returned
Cost to acquire each visitor (0 for organic)
Traffic Source 2
Name this traffic source
Total visitors from this source
Total orders from this source
Average order size
Percentage of orders returned
Cost to acquire each visitor
Traffic Source 3
Name this traffic source
Total visitors from this source
Total orders from this source
Average order size
Percentage of orders returned
Cost to acquire each visitor
Ready to Analyze Your Traffic
Fill in the data for at least one traffic source to see detailed analysis and recommendations.
Learn About Conversion Rate Reality
Discover why traditional conversion rates can be misleading and how to focus on metrics that actually drive profit.
Read the Conversion Rate Guide →